Latest in Ad

Image credit:

Microsoft airs its first Surface tablet ad, focuses on keyboard, kickstand and... dancers?

Richard Lawler, @Rjcc
October 15, 2012
Share
Tweet
Share

Sponsored Links

Considering how interested we are in trying out Microsoft's new Surface Windows 8 tablets, it turns out we should've been practicing the art of dance instead of blogging. The first TV spot for the tablets aired tonight during Dancing with the Stars, fitting, since it featured an entire troupe of dancers and was directed by Jon Chu, best known for his work on flicks like the Step Up series and Justin Bieber: Never Say Never. While it didn't expose any deep details about the hardware, its potential pricetag or the software running on it, it appears Microsoft will separate itself from the pack based on that slick Touch Cover, Type Cover and kickstand. At the end it teases "coming 10/26" and promises a future behind the scenes video from the ad, but that's it. Check out the minute-long spot itself embedded after the break and let us know if you spot any new information about the slate.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Elon Musk announces $100 million prize for new carbon capture tech

Elon Musk announces $100 million prize for new carbon capture tech

View
Put Bernie Sanders almost anywhere with this Google Street View app

Put Bernie Sanders almost anywhere with this Google Street View app

View
'Call of Duty: Warzone' is about to get a big esports push

'Call of Duty: Warzone' is about to get a big esports push

View
Instacart lays off 1,900 workers, including the 10 who formed a union

Instacart lays off 1,900 workers, including the 10 who formed a union

View
President Biden names Jessica Rosenworcel acting FCC chair

President Biden names Jessica Rosenworcel acting FCC chair

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr