CEOh no he didn't!: Rahul Sood heckles HP over strangely named Envy h8 PC

Sharif Sakr
S. Sakr|11.30.12

Sponsored Links

Sharif Sakr
November 30th, 2012
In this article: branding, ceohno, envy, h8, hp, rahulsood
CEOh no he didn't!: Rahul Sood heckles HP over strangely named Envy h8 PC

It's no secret that Rahul Sood, who now runs Microsoft's Bing Fund, feels a twinge of bitterness towards his previous employer. Having worked for HP until 2010, and having endowed it with the Envy sub-brand, he's since been forced to watch from the sidelines while the mothership floundered. But it's not the u-turns or bad investments that have jerked Sood's chain this time -- it's actually the slightly awkward (and potentially emotional) branding of a model in HP's desktop range. After seeing details of the product pop up online, he tweeted:

"Thought I'd seen everything... then I saw the 'HP ENVY H8' desktop... what the heck guys? Is this code for I give up?"

Tom's Hardware reached out to Sood for an explanation and got a carefully-worded response in which he implied that HP has become preoccupied with the "logo on the box" at the expense of "culture" and "community." Meanwhile, the old Pavilion h8 has somehow slipped by unnoticed.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget