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Griffin and Crayola intro contact-free Light Marker, drawing workstations

Griffin and Crayola intro contact-free Light Marker, drawing workstations
Jon Fingas
Jon Fingas|@jonfingas|January 6, 2013 1:31 PM

Griffin and Crayola are already best of friends through their ColorStudio HD collaboration for the iPad. They're deepening that relationship at CES with a handful of iPad accessories and apps based around the quintessential crayon. Heading up the pack, the Crayola Light Marker you see above upgrades the earlier input by letting kids draw in the air; they can splatter (thankfully virtual) paint and play other games without scribbling directly on the tablet's screen. A pair of cradles are joining the marker, including the Digital Activity Center portable lap desk (after the break) and the briefcase-like Color & Play Workstation. The software side is being rounded out with special Barbie and Hot Wheels versions of the ColorStudio HD app, each of which has drawings themed around the perennial favorite toys. Griffin expects the Light Marker, Digital Activity Center and Color & Play Workstation to reach young artists' hands in the spring for $30, $40 and $20 respectively; the specialized iPad apps should arrive later in January, each for $3.

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Griffin and Crayola intro contactfree Light Marker, drawing workstations

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Draw, Play and Discover with Griffin and Crayola's New Kid-Friendly Accessories and Apps at CES 2013

6 Jan 2013

Crayola Light Marker brings magic to the digital experience – Draw in the air and watch as artwork miraculously appears on the iPad

Las Vegas, NV - January 6, 2013 - Griffin Technology, one of the world's foremost creators of innovations for everyday life, and Crayola, whose products have inspired creative expression in children for more than 100 years, are excited to announce new ways for young artists to create digital masterpieces using cutting-edge mobile technology.

"We take pride in developing new and exciting technology for young artists," said Mark Rowan, President of Griffin Technology. "Crayola Light Marker allows children to create digital works of art in a totally new and colorful way that has never been done before."

"The new Crayola Light Marker is a wonderful example of Crayola's creative play in the digital landscape," said Warren Schorr, Head of Crayola Licensing. "We are very proud of our ongoing partnership with Griffin Technology which ensures growth and innovation in this ever evolving area."

Crayola Light Marker is an entirely new digital play experience for the 21st century. A glowing marker-shaped pen combined with a multi-activity app brings hours of playtime, coloring and painting to the iPad. Young artists can now draw in the air and the Light Marker's movement will be detected and interpreted by the iPad's front-facing camera to magically showcase art and drawings on the screen. The Light Marker app includes multiple activities such as Dot to Dot, Paint Splatter, Coloring Pages, Puzzles, Hide 'N Seek, and Free Draw. Crayola Light Marker will be available at select retailers this spring for $29.99 and the Light Marker app will be available for free from Apple's App Store.

Protect, play and travel with your iPad using Crayola Digital Activity Center. This activity center is kids' one stop shop for all Crayola digital play. Durable canvas material combined with a cushioned back is perfect for kids' laps. The Digital Activity Center works with and without the iPad. When holding the iPad, the built-in screen cover shields the iPad, while leaving access to its headphone jack, front-facing camera and dock connector. Without the iPad, it becomes a functional lap desk with a hard coloring surface and dry-erase board. Complete with a built-in handle and storage pocket for crayons, markers, ColorStudio HD, and DigiTools. This is the ultimate activity center to inspire creativity while using your favorite Crayola apps, such as Silly Face Swaps, Lights, Camera, Color!, Paint & Create, and ColorStudio HD. Crayola Digital Activity Center is now available at store.griffintechnology.com/crayola-digital-activity-center for $39.99.

Crayola Color & Play Workstation is perfect for tabletop creativity with kids' favorite Crayola apps. Kids can color, create and play with this all-in-one iPad workstation that includes a built-in carrying handle and three storage cubbies for their crayons, markers and digital coloring tools like ColorStudio HD and DigiTools. Set up is easy, just flip open the lid and tuck the iPad inside Color & Play Workstation. The iPad snaps in securely on all sides, giving access to the headphone jack and home button, and is easy to remove when children finish coloring. Kids' can use a variety of their favorite Crayola apps with Color & Play Workstation, such as ColorStudio HD, Silly Face Swaps, Lights, Camera, Color!, Paint & Create, and DigiTools. Crayola Color & Play Workstation will be available this spring for $19.99.

New Crayola-inspired coloring apps keep young artists entertained for hours. Crayola ColorStudio HD Barbie Edition stars Barbie and her friends while the Hot Wheels Edition features awesome Hot Wheels vehicles. Each unlock limitless play with coloring books that feature amazing digital Crayola crayons, markers, animation, sound and music. Crayola ColorStudio HD Barbie Edition and Hot Wheels Edition will be available later this month for an introductory price of $2.99 at Apple's App Store.

Both apps are compatible with Crayola ColorStudio HD iMarker, an intelligent digital stylus that looks and feels like a Crayola marker, but interacts with the iPad in ways ordinary styluses can't. The ColorStudio HD iMarker is available at major retailers and online at store.griffintechnology.com/crayola-colorstudiohd.

Griffin and Crayola intro contact-free Light Marker, drawing workstations