Adobe preemptively cuts prices to avoid wrath of Australian lawmakers

Sharif Sakr
S. Sakr|02.12.13

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Sharif Sakr
February 12th, 2013
Adobe preemptively cuts prices to avoid wrath of Australian lawmakers

Adobe has suddenly knocked 20 percent off its prices in Australia just one day after it was summoned to publicly defend those prices in front of a parliamentary committee. The monthly fee for a subscription to Adobe's full Creative Cloud has dropped from AU$63 to AU$50, so it's now only $1 more than the US price when you factor in currency. The no-contract monthly cost has also fallen to match how much Americans pay -- from AU$95 to AU$75 -- which is exactly what Australian lawmakers have been demanding since 2011. We can't decide if this is a move of brilliant cunning on Adobe's part, or just a blatant effort to side-step blame for how much it's been charging up to this point. Either way, it puts Microsoft and Apple in a sticky situation, because they've been summoned to the same inquiry and may be left with fewer excuses to cling to.

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