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Adobe preemptively cuts prices to avoid wrath of Australian lawmakers

Sharif Sakr
February 12, 2013
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Adobe has suddenly knocked 20 percent off its prices in Australia just one day after it was summoned to publicly defend those prices in front of a parliamentary committee. The monthly fee for a subscription to Adobe's full Creative Cloud has dropped from AU$63 to AU$50, so it's now only $1 more than the US price when you factor in currency. The no-contract monthly cost has also fallen to match how much Americans pay -- from AU$95 to AU$75 -- which is exactly what Australian lawmakers have been demanding since 2011. We can't decide if this is a move of brilliant cunning on Adobe's part, or just a blatant effort to side-step blame for how much it's been charging up to this point. Either way, it puts Microsoft and Apple in a sticky situation, because they've been summoned to the same inquiry and may be left with fewer excuses to cling to.

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