Latest in Marketshare

Image credit:

Sony aims for third place in global smartphone popularity contest

Mat Smith, @thatmatsmith
March 4, 2013
Share
Tweet
Share

Sponsored Links

Taking a bullish approach to the competitive world of smartphones, Sony's head of mobile told reporters earlier today that the company wants to claim third place. Yep, not first or second (Apple or Samsung, depending on your metric of choice) but the other guy -- enough to make it on the podium. IDC recently ranked Sony in fourth place for the last quarter, claiming 4.5 percent of the mobile market, ahead of ZTE, but behind Huawei and those aforementioned smartphone sovereigns. Kunimasa Suzuki added that the company's plan might involve humbler models pitched at developing nations. Hopefully those cheaper Xperia devices will arrive soon, as Sony's running out of letters. And heck, there's nothing wrong with third place.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

'Uncharted' set photos offer our first look at Tom Holland as Nathan Drake

View
Jabra's ANC update for the Elite 75t earbuds is now available

Jabra's ANC update for the Elite 75t earbuds is now available

View
Google Fi's phone subscription gets you a Pixel 4a for just $15 per month

Google Fi's phone subscription gets you a Pixel 4a for just $15 per month

View
California Uber drivers sue company over Prop 22 app notifications

California Uber drivers sue company over Prop 22 app notifications

View
Get ready to raid 'Ghost of Tsushima' on October 30th

Get ready to raid 'Ghost of Tsushima' on October 30th

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr