Samsung kicks off Galaxy S4 ad campaign with new TV spots, focus on features

We may still not have exact launch dates for the Galaxy S4 on all carriers, but the launch is approaching -- and with it, Samsung's latest big ad campaign. From the looks of the first few TV spots, the company is staying away from any shots at its rivals or celebrity appearances (at least for now), focusing instead on some of the new features of the smartphone; Sound Shot, Group Play and S Translator all get their own 30 second ads, while another minute-long commercial (appearing in at least in the UK) offers a more general and suitably dramatic overview of the phone. There's no word yet on exactly how big a push Samsung will be making with the new ad campaign, but it's pretty safe to bet you'll be seeing lots of these in the months ahead.

Update: Samsung's also put up an infographics about the highlights of the S4. Good timing!