Blockbuster on Demand app now available

Blockbuster's been going through a bit of a reinvention over the last few years. It's retail stores are closing in staggering numbers as the company refocuses on becoming a streaming rental service with Blockbuster on Demand. Today that quest becomes a little easier with the service's debut on iOS devices, via a free app.

The Blockbuster on Demand service allows you to stream from a library of thousands of HD movies, including new releases. While the app is free, the service requires you to pay by the film and lacks an a la carte option like those found on Hulu or Netflix. When the service's mobile app launched for Android, it lacked HD video support for mobile devices, but that shortcoming has been fixed in the iOS version. You can find the app in the iTunes store now.