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BitTorrent launches 'Bundle' media format with Ultra Music partnership

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The folks at BitTorrent have been busy little bees since the beginning of 2013. Between Sync, SoShare, Live and Surf you'd think the company already had enough projects to work on. Now it's adding a new file format called Bundle to its lineup of experimental alphas and betas. The technical details are a bit thin at the moment, but we do know that it's a torrent-based media format with tools added on top that allow for donation or email collection, among other things. The first release is part of a partnership with Ultra Music (home of artists such as David Guetta, Tiesto and deadmau5): a behind-the-scenes glimpse at Kaskade's 2012 tour. When you download the Bundle, which is basically a teaser for an upcoming tour documentary, you're also granted free access to the Dada Life remix of Dynasty. The rest of the content inside the file is essentially a self contained record store, with additional media you can unlock by submitting your email address. After the break you'll find a quick video overview of the format, which sounds like it has plenty of potential. Now let's hope BitTorrent isn't stretching itself too thin with this latest project.

In this article: bittorrent, bundle, FileFormat, media
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