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Apple trademarks new FaceTime logo, settles on green

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There's certainly been a lot of brouhaha surrounding the new design language Apple introduced for iOS 7 at WWDC. Some (ourselves included) feel it's modern and fresh while others loathe the brighter palette and simpler, flatter icons. A lot can change between now and the launch of iOS 7 this fall, but if Apple's recent trademark filing is any indication, FaceTime's new logo / icon -- which consists of a stylized white video camera inside a rounded-off green square -- fits squarely (ahem) within the aesthetic we saw on stage in San Francisco. Of course, companies often trademark logos, so we can't really say this comes as much of a surprise, either. If you're curious where Jony Ive might have found his inspiration for the pastel colors and thin lines showcased in iOS 7's iconography, check out Otl Aicher's design work for the 1972 Olympics in the "more coverage" link after the break.

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