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Apple adds free iBook offer to Apple Store app

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At the beginning of August, Apple launched a new free-content program in their Apple Store app, kicking things off with a free download of Color Zen. Today the latest piece of free content has been released, and it should make parents of small children very happy. The over-the-air update allows users to download Margaret Wise Brown's children's book Away in My Airplane as a free iBook.

Apple retail employees were told about the free book release this morning in a note informing them to use the release to promote iBooks and the iBookstore with customers in their stores. The book offer expires on August 28th, and is only available in the United States, United Kingdom, France, Italy and Sweden according to a source for 9to5mac.com.

iBooks was announced as a major part of the upcoming OS X Mavericks release at this past June's WWDC event. It is clear that Apple is working hard to get users familiar with the app before it officially becomes a new addition to their Macs in the fall.

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