Shazam's TV syncing has largely been passive so far, but it's about to become more of a two-way street. App users who watch The X Factor from November 6th onwards will get to both vote for acts during the broadcast and submit those choices as soon as final voting begins. As you'd expect, viewers enraptured by the performances will also have plenty of chances to buy songs and browse supplementary content as well. Shazam's new level of interaction won't be especially deep, but it certainly beats picking winners through old-fashioned calls and text messages.
IN A GLOBAL FIRST FOR TELEVISION, "THE X FACTOR" LAUNCHES VOTING ON SHAZAM
Exclusive Partnership Extends Online SuperVote Features and Bonus Content Experience to Shazam's 105 Million U.S. App Users
THE X FACTOR Voting Via Online, Mobile and Tablet App, Toll-Free Phone Lines and Text Messaging
Begins Wednesday, November 6, on FOX
In a global first, FOX, FremantleMedia North America and Syco Entertainment are offering THE
X FACTOR fans the opportunity to vote for their favorite acts using Shazam, one of the most popular music and TV apps on the planet and one of the Top 10 most-downloaded apps on the App Store™.
Beginning Wednesday, Nov. 6, fans of THE X FACTOR can take advantage of FOX's patent pending SuperVote experience directly through the Shazam App, where they can also click to purchase songs performed by the acts, as well as the recording artists, featured in-show during the broadcast. In addition, THE X FACTOR fans using Shazam will now be able to vote for their favorite acts, as well as access additional show videos and content that complement the show's media-rich sync-to-broadcast experience available through the official The X Factor USA app during the live telecasts.
"THE X FACTOR is that perfect marriage of music and television that Shazam users love. We are thrilled to work with FOX, Syco and FremantleMedia North America in this first-of-its-kind chance for THE X FACTOR fans to use the Shazam App to vote for their favorite acts," said Shazam CEO Rich Riley.
Sponsored by Honda across all digital platforms, online voting for THE X FACTOR begins immediately after the first live Top 12 performance show on Wednesday, Nov. 6 (8:00-10:00 PM ET live/PT tape-delayed), on FOX. Viewers will be able to SuperVote – cast multiple votes at one time – via TheXFactorUSA.com, The X Factor USA app (data and message rates may apply) and the Shazam App. Fans with valid Facebook accounts can also SuperVote at
To SuperVote, fans can allocate any number of votes for one contestant or multiple contestants, for a total of 50 votes (across all online voting destinations), and in a unique interactive experience, they can adjust their vote selections as performances happen during the show. When the voting window officially opens, fans can submit their final votes – all at once. [Only fans with a registered Facebook account in the U.S., Puerto Rico and the U.S. Virgin Islands will be able to cast their vote(s) online.]
In addition to online voting, fans will continue to be able to vote during the voting window via toll-free calling, as well as text messaging (standard text-messaging rates may apply). The first voting results will be revealed on the LIVE results show Thursday, Nov. 7 (8:00-9:00 PM ET live/PT tape-delayed) on FOX. Please continue to visit www.TheXFactorUSA.com for voting information.