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Target wants to improve your shopping by fueling Indian technology startups

Jon Fingas, @jonfingas
November 26, 2013
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We usually associate Target more with bargain pricing than technology leadership, but the big-box retailer is about to defy those expectations with plans for a startup incubator in Bangalore, India. When it launches in January, the Target Accelerator Program will finance young tech firms specializing in content aggregation, data, mobile and search. Only one or two companies will make the cut each year, but Target hopes that their projects will improve our shopping experience. TAP is also a clever way to compete against digital-savvy retailers like Walmart, which already has an Indian footprint -- Target may spot clever ideas (and buyout candidates) before they reach competitors.

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