Yahoo absorbs movie-making app Ptch to bolster its photo and video efforts

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Timothy J. Seppala
December 3, 2013 9:07 PM
Yahoo absorbs movie-making app Ptch to bolster its photo and video efforts

It's a familiar story: A start-up creates an app that does something cool on the web or in the mobile space, Marissa Mayer catches wind of it, whips out her checkbook and Yahoo acquires the company. This time, it was the Dreamworks-backed social-video app Ptch. The company's announcement blog post says that its tech will be used to improve Yahoo's photo and video platforms (read: Flickr), and that users have until January 2nd to download their creations either via the app or website. After that? Good luck, because come January 3rd, they're closing down. Until then, we're just curious when we'll actually see the Voltron-esque thing that Flickr turns into after these upgrades are applied.

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Yahoo absorbs movie-making app Ptch to bolster its photo and video efforts