There are few things more heartbreaking for an editor than turning the lights off on a publication. Unfortunately, today marks the second time I've had to perform that unrewarding task. And while I plan to make good on my promise to take what we've learned here at Distro and transfer it to Engadget at large, I'm no less disheartened to have to flip the switch.
When Tim Stevens asked me to take the reins of what was then referred to as Project X, I was skeptical. It was the summer of 2011, just over a year since the release of the first iPad, and tablet magazine publishing was largely an untested market. Sure, mainstream media was investing massive amounts of money in the space -- we're looking at you, Rupert -- but part of me couldn't shake the feeling that turning a blog into a magazine (digital or otherwise) was a step back, not a step forward.