Game makers can now start their own Steam sales, to your wallet's chagrin

If you're like many of the PC gamers we know, you wait eagerly for Valve's Steam sales; they're chances to stock up on games that were previously unaffordable. Thanks to a new Steamworks update, you won't necessarily have to be so patient. Game makers can now start their own Steam sales, determining both the size of the discount and its duration. If they opt into one of Valve's week-long campaigns, they can still determine the pricing. The move doesn't address complaints that the game industry leans too heavily on price cuts for competition. However, it should prove a big boost for indie developers and players alike. Creators will have more opportunities to stand out in a crowded field, and customers may have more chances to splurge... even if their bank accounts suggest otherwise.