Adult Swim cartoon jumps from cable to Instagram in 15-second chunks

Nicole Lee
N. Lee|03.14.14

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So, let's say you want to watch an episode of Adult Swim's "Rick and Morty" but you don't have cable and the only thing you have on you is your smartphone. Well, luckily for you, you're able to watch the latest episode of the show entirely on Instagram. That's right, in a stunt by Cartoon Network's adult-oriented spin-off, the most recent 22-minute episode of "Rick and Morty" has been cut down into 109 15-second chunks and uploaded to the image-sharing service for all to see. The clips were posted in reverse chronological order, so you had to wait until early Friday morning to watch it in its entirety. It's not clear whether this is a one-time experiment or a preview of the network's plan for 15-second shows, but we're just glad they didn't decide to go with Vine -- that would've resulted in 220 6-second clips. You can watch the first 15-second Instagram clip of the episode after the break.

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