Despite a huge influx of Microsoft dollars, Nokia still has to make a living in its new handset-free order and it looks set to expand one of its most profitable apps: Here. It just launched a $100 million connected car endeavor through the Nokia Growth Partners (NGP) fund to invest in technological innovations around travel and mapping. The purpose is to "grow the ecosystem around Here's mapping and location products" for cars by investing in companies developing such tech. Now that it's no longer wedded to Windows Phone, it's also pushing for native Android and iOS apps, judging by some LinkedIn ads sniffed out by NPU. One seeks iOS and Android developers to produce "industry leading mobile SDKs," while the other is looking for Here Android developers for crowd mapping. We imagine Microsoft will remain a steady customer for Here and other Nokia apps, which are some of the best on WP8. And giving Android and iOS users a solid mapping alternative can't hurt either.
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