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Microsoft puts on an 'infinite' light show to make data pretty

Jon Fingas, @jonfingas
May 18, 2014
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If you're Microsoft, how do you convince people that data is more than just a dry set of charts and graphs? You put on one heck of a light show, that's what. The company recently marked the launch of a database server app by opening the Infinity Room, a temporary art installation that dazzled the public with all the data behind the quarters in their pockets. The project, built by Universal Everything, relied on an array of choreographed LED lights and pixel spheres to produce animations in a mirrored room, giving guests the impression that they were standing in an endless sea of information. As you'll see in the video below, the effect is very Matrix-like -- and certainly more memorable than a run-of-the-mill slideshow. You sadly can't visit the Infinity Room in person anymore, but Microsoft has a 360-degree version at the source link if you want to get a sense of what it was like.

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