Twitter eyes SoundCloud to get folks sharing more music

Billy Steele
B. Steele|05.19.14

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Billy Steele
May 19th, 2014
Twitter eyes SoundCloud to get folks sharing more music

Twitter's usage stats have shown its growth slowing for quite some time, and now it seems buying a social-minded audio-sharing outfit could be part of the plan for a turnaround. Recode reports that SoundCloud may be part of that strategy, bringing its 250 million users to the 140-character microblogging platform. SoundCloud offers free audio hosting and sharing via its website for socialites to scatter however they see fit -- with a paid tier for those who need a extra features. The purchase would carry a steep price tag though, as the site was valued at $700 million after a round of funding back in January. This wouldn't be Twitter's first foray into music either, as its failed #Music app sought to bring tunes to users based on their popularity on the social platform. That effort was officially decommissioned last month.

Update 5.20.14: A report from the Wall Street Journal today reads that Twitter had considered acquiring SoundCloud, but has since backed out of negotiations after "the numbers didn't add up."

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