Latest in Ephemeral

Image credit:

Snapchat lets everyone contribute to a shared World Cup photo album

Jon Fingas, @jonfingas
July 13, 2014
Share
Tweet
Share

Sponsored Links

Snapchat's first Our Story collaborative photo experiment was strictly an opt-in affair where you had to add a user to see it at all. However, the ephemeral image service is now trying something much more ambitious: it's giving every user access to Brazil Final Live, a group photo album that lets sports fans share pictures themed around the World Cup match between Argentina and Germany. Snapchat tells The Verge that it's curating the images to keep them on topic, but it's otherwise taking a relatively hands-off approach; while you'll automatically see the Brazil feed in your friend list, you're not encouraged to use it.

The messaging firm hasn't outlined its long-term plans for Our Story, but it's easy to see where this could go now that it's testing the concept on a grand scale. At the least, it's a way to get you coming back by giving you a peek into exciting things that other Snapchat members are doing. In the long run, though, it could theoretically generate cash -- don't be shocked if advertisers either launch their own ad-laced story feeds or pay for (hopefully temporary) placement.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Spotify Wrapped chronicles your 2020 listening habits in a stories-style format

Spotify Wrapped chronicles your 2020 listening habits in a stories-style format

View
The 'lost' Superman PlayStation game has appeared in public

The 'lost' Superman PlayStation game has appeared in public

View
Watch the trailer for Studio Ghibli's first fully CG movie

Watch the trailer for Studio Ghibli's first fully CG movie

View
The Arecibo Observatory's telescope has collapsed

The Arecibo Observatory's telescope has collapsed

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr