Advertisement to join Netflix and Amazon with 4K streaming

In the competitive UK streaming market, pricing might be important, but many services live and die on the features they offer. With juggernauts like Netflix and Amazon already committing to bumping up the quality of their streams, is moving quickly to match its competition by adding 4K content to its service. The company has worked with LG and Samsung to develop a new app capable of streaming 4K movies direct to compatible TVs in the UK and Spain by the end of the year. Like Amazon and Tesco's Blinkbox, offers a mixture of subscription or pay-as-you-go movies and TV shows, letting you stream its 4K content any way you want it.