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Apple CEO Tim Cook talks to Charlie Rose about TV and why he bought Beats

Richard Lawler, @Rjcc
September 12, 2014
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Need to hear more from Tim Cook after this week's new iPhone and Watch event? Charlie Rose will air a two-part interview with the Apple CEO tonight and Monday, and excerpts posted to YouTube point to a few popular topics about the company. Cook discusses his company's purchase of Beats by pointing out the brand Jimmy Iovine and Dr. Dre were able to build, and their recognition of the human element in putting together playlists. In another clip, he continues the longstanding tradition of pointing out how ancient and backwards the TV experience still is, and that Apple is interested in it (we'll reference our advice from 2012 on how to handle these rumors) -- without revealing anything about plans to actually enter the market or adjust the approach of its Apple TV box. You can view the clips embedded after the break, and the first part of the interview tonight (likely at 11PM) on your local PBS affiliate.

Update: The full episode is embedded after the break via Hulu Plus, and pt. 2 will air Monday night, again probably at 11PM on your local PBS affiliate. In part two Tim Cook will talk a bit about privacy and the NSA, there's also a clip of that below.



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