We're not sure whether we dare utter the word 'Nokia' now Microsoft's dropped the name from any and all communications, so today we'll just say the new Lumia 735 is now available in the UK. Touted as "the selfie phone" due its 5-megapixel front-facing camera, the Lumia 735 -- an LTE-friendly brother of the Lumia 730 -- is a mid-range device with a 4.7-inch 720p display, quad-core 1.2GHz Snapdragon 400 processor and 6.7MP main camera. Only O2 seems keen on day one, offering the Lumia 735 for free on contracts of £21 per month and over, while Carphone Warehouse has a number of carrier options starting at £17 per month with the handset thrown in. MVNO Virgin is strangely on the ball, with the Lumia 735 free from £15 per month or £190 on pay-as-you-go. In terms of SIM-free, unlocked models, Carphone Warehouse appears to be your best bet with a price just shy of £200, while most other retailers are currently hovering around the £220-£225 mark.