Apple Watch will feature on the cover of Vogue China

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Mariella Moon
October 10th, 2014
Apple Watch will feature on the cover of Vogue China

Would you buy an Apple Watch if the fashion industry named it the "it gadget" of 2015, even if you couldn't care less about what it can do? What about if it became a cover model? That's exactly what is happening, as it's slated to grace the cover of Vogue China's November issue, merely a month after it made its first public appearance at Paris Fashion Week. Clearly, Cupertino wants to present it as a chic device for the tech-savvy fashionista. According to Vogue China EIC Angelica Cheung, she met with Apple CEO Tim Cook and head designer Jony Ive way before the watch's September 9 unveiling, hinting that the company always meant to put some focus on fashion when it comes to marketing this particular product. If you're wondering which variant gets the honor, it's the fancy 18-karat gold one (check out the image after the break), though you'll see other versions in the editorial spread inside.

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