LG isn't about to let household heavyweights like Philips corner the connected lighting space -- it just unveiled the Smart Lamp, its first take on the concept. The 10W LED bulb gives Android and iOS users a familiar level of control over their illumination, including a light-based alarm clock and a security mode that pretends you're at home. There are a couple of noteworthy tricks in this initial offering, however. The light connects through both Bluetooth and WiFi, letting it pull the sync-based stunts we've seen in a few other bulbs: it can flash when you get a phone call, or (with Android) pulse to the beat of the music. The Smart Lamp is more expensive than ordinary LEDs at 35,000 won ($32) in LG's native Korea, but it could be a good deal if you don't need the many-colored lighting of Hue and similar systems. Unfortunately, there's no word on whether or not it's coming to the US.