Led by CEO Peter Chou, HTC has developed a reputation for making phones that are just as visually appealing as they are functional. The company's latest flagship device, the One (M8), is another in a long lineup of beautifully crafted smartphones, and we had a chance to sit down with Chou to discuss the handset and some of the process behind how it came to be. "Our challenge was how do we break through from M7 to M8?" Chou told us. "I decided last year that I'm going to spend most of my time in product to help break through. Make it premium, like watches or jewelry. We want to stand out."
Chou was definitely deeply invested in the success of the M8, and was directly involved in its development -- he lost 5kg testing out the Fitbit integration, and even spent several weeks walking around with an M8-shaped block of wood in his pocket. "I tried to simulate when I take it out, how it feels when I put it on my ear, and when I talk." In other words, Chou wanted to see it through the lens of any other consumer. During this process, he provided feedback to his design team on which areas needed to be tweaked. "We were working back and forth on fine-tuning it; 'I don't like this curve, I want it to be more natural in the hands, I want this completely metal, completely pure.'"