You know those cartoons where the culprit was revealed to be Old Mr. Jones, the Caretaker, all along? It turns out that Sony's been pulling the same trick concerning Fashion Entertainments' e-paper watch. The story goes that the company wanted to create innovative new products, but without the weight of expectation (or, possibly, dread) that goes with the Sony name. According to the Wall Street Journal, FES' plan is to combine the company's e-paper know-how with fashionable accessories, including the watch and customizable bow ties. Admittedly, the idea of an e-paper bow tie that you can somehow alter with a digital device sounds like the sort of thing you'd buy from Brookstone, so we hope Kaz Hirai knows how to make it cool.