Under Armour launches new fitness app, partners with HTC

Under Armour nabbed MapMyFitness in late 2013, and at this year's CES, one of the most recognizable names in sports gear is rolling out an app of its own. UA Record equips both Android and iOS devices with a daily graph of all activity, from steps to workouts and sleep. As you might expect, it'll play nice with wearables like the Jawbone Up, Withings Pulse and Garmin GPS watches. If you're using an iPhone 5s, 6 or 6 Plus, your phone can be leveraged as the tracking device. You can manually enter sleep info, and doing so, along with continually updating your weight, allows UA Record to analyze the whole lot and provide detailed analysis. There are social features built in too, so you can share those milestones and challenge your pals to see who's working the hardest.

In addition to tallying stats with the company's Armour39 wearable sensor, the folks in Baltimore will work with HTC to develop new products for the platform. "We want our products to meet the needs of every individual," says HTC CEO Peter Chou. "So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market." Seeing as the partnership was just announced, there's no word on when these products will arrive, so you'll have to sit tight for a bit. The app, however, is available now at iTunes and Google Play.