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Twitter's ads are headed to other apps

Billy Steele
February 3, 2015
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and those deals are in place with Flipboard and Yahoo Japan. ESPN was also mentioned in early rumblings, but there's no indication that the sports broadcaster has signed on just yet. For now, the ads... er, Promoted Tweets will take on the appearance of other Flipboard content, and if you're itchin' for an early look, there's an example on the other side of the break.

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