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Uber goes live in Birmingham, its fourth UK city

Matt Brian, @m4tt
February 12, 2015
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While there's tonnes of competition between app-based private hire services in the US, if you want to move about UK cities, you'll find the market is largely dominated by local taxi firms. Uber and Hailo are both intent on disrupting the space, though, and are slowly widening their presence. Today, Uber's taken another step forward with its UK expansion, announcing that it's now ready to accept fares in Birmingham. That takes the company's city count up to four, with the Midlands city joining London, Manchester and Leeds. Currently, Uber's footprint in Birmingham is quite small, meaning customers might have to wait for a car. However, with its driver loyalty program now fully operational, the company can offer new drivers more incentives than its traditional taxi counterparts.

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