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You could stream Jennifer Lawrence's new movie before it's in theaters

But you probably won't -- we'll explain. Can't wait for the day when you have a real choice on when and where to watch new movies (legally)? A new movie featuring some of Hollywood's hottest stars is actually giving you a taste of that, as Serena is available on iTunes, Xbox Video, Google Play, Vudu and other VOD services right now, before it hits theaters in the US on March 27th. It features Silver Linings Playbook and American Hustle stars Bradley Cooper and Jennifer Lawrence, so why the unusual treatment? As its 27 percent Rotten Tomatoes score indicates, this period drama apparently isn't very good and has been on the shelf since it was shot in 2012. It debuted overseas late last year and is only now getting released in the US at all. It's backwards release schedule is at least an effort by the studio, as we recall Miley Cyrus' LOL being unceremoniously dumped into a few theaters back in 2012. There's a trailer embedded after the break if you'd like to judge for yourself, but at $10 a pop for a rental, we're guessing it's a Netflix/Amazon/Hulu night instead.


[Associated Press]