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Reserve wants you to order food at Coachella with your phone

Jon Fingas, @jonfingas
March 19, 2015
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Music festivals already dole out plenty of perks if you have a VIP pass, but Coachella is trying something new this year: ordering upscale food from your phone. Roll up to the event with a VIP wristband and you can use Reserve's restaurant app to order from pop-up locations at a flat $50 per person (not including the mandatory tip and Reserve's $5 fee). You can also use the app if you're a regular guest, but you'll be limited to the deluxe Rose Garden dinners at a hefty $225 a pop. You'd better like haute cuisine, folks. Still, you've already paid hundreds of dollars to see your favorite bands -- Reserve could be worth the added expense if it lets you enjoy concerts instead of waiting to get a seat or pay your bill.

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