You no longer have to run a tech giant (or work in a lab) to take advantage of learning computers. Amazon has launched a machine learning feature for Web Services that lets any developer use this computer intelligence to make predictions. Instead of having to sift through data yourself and spend ages fine-tuning algorithms, you let Amazon's servers comb through the info and create predictions largely on their own. This potentially saves you a ton of time, especially if you're running a small outfit that can't afford a lot of servers -- Amazon claims that it took 20 minutes to solve one problem that previously took 45 days.The service could make a big impact on more than just humdrum business tasks. You should see more games that can anticipate what you'd like to play next, and stores that are better at taking your feedback or suggesting new things to buy. Don't be surprised if your favorite apps and sites are noticeably smarter in the near future.