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Toyota wishes the Prius was a 'Final Fantasy' chocobo

Nick Summers, @nisummers
May 20, 2015
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In Japan, Toyota has a history of tapping classic Japanese role-playing games to sell its latest vehicles. The company has previously used the music from Dragon Quest and Monster Hunter in its TV ads, and now it's leveraging Final Fantasy to promote the petite Aqua Urban-X (known as the Prius C in the US). As Kotaku reports, the unique commercial shows three yellow cars tearing around the countryside, while the Chocobo Theme plays jubilantly in the background. For fans of the franchise, it's a clever nod to the beloved flightless bird, which often feature in the games as mythical modes of transport. But how many Final Fantasy fans are in the market to buy a new car? Probably not many -- Toyota is presumably banking on the idea that such an iconic Japanese franchise will be recognisable to even the most casual of video game enthusiasts. It's certainly more effective than this terrifying Mercedes-Benz ad featuring Nintendo's popular plumber.

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