Sony pledges to be 30 percent 'greener' by 2020
Like the epic vomiting session after a long evening in Las Vegas, climate change is inevitably coming for us all. Sony has decided to show off its greener side by pledging to shrink both its carbon footprint and the amount of power that its devices guzzle. The company has launched a "Green Management 2020" project that aims to make its products 30 percent more efficient by the end of the decade. At the same time, executives are committing to a target of having no impact upon the environment at all by 2050.
We're not sure how excited to be by that 30 percent target, since it's going to be an average measure taken across all of the company's devices. A cynic would suggest that, like the gas-guzzling truck company that makes a petite, eco-friendly ride as a "compliance car," that Sony's targets are easy to game. That may not be the case here, however, since it has pledged to put environmental concerns at the heart of its design process, so future hardware will all be built with an eye on sipping from the mains.
The Japanese mega-corporation also wants to green up its factories, promising to knock five percent off the emissions that each facility produces. It'll also exert some light pressure on its third-party suppliers by monitoring their activity and asking them for a small (one percent) reduction in CO2 and water use. The company has also promised to use its vast entertainment division to educate people and promote green causes. As such, we're giving it six months before Sony buys the rights to Captain Planet and makes it a starring vehicle for Channing Tatum and Jonah Hill.
