While Sky finances its own original TV content, it also imports blockbuster US series including Game of Thrones, Boardwalk Empire and Silicon Valley for its Sky Atlantic channel. BT's tried to keep up by offering Netflix on its set-top boxes, but its latest deal could give it much sounder footing. The company has teamed up with AMC, maker of Breaking Bad, Mad Men and The Walking Dead, to launch a new UK AMC channel on BT TV.
Although Sky already offers access to AMC shows through Sky Atlantic and third-party channels like Fox, BT's agreement will give it exclusive access to Walking Dead spin-off Fear the Walking Dead. In fact, the AMC channel will debut on BT TV in September led by the new zombie-filled show. With buy-to-own box sets, access to the world's most popular streaming service and now a US TV deal, BT is letting its money do the talking. Football rights were the first battle and now TV exclusives appear to be the next front in its war with Sky.