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Gett's latest expansion takes it beyond Uber in the UK

Nick Summers, @nisummers
June 16, 2015
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Uber is finally starting to ramp up its operations in the UK, but it faces tough competition from taxi-booking app Gett. Formerly known as GetTaxi, the company is expanding into 18 new cities today: Oxford, Cambridge, Reading, Slough, Milton Keynes, Brighton, Bristol, Bath, Cardiff, Portsmouth, Bournemouth, Leicester, Coventry, Sheffield, Nottingham, Bradford, Hull, and Newcastle. They join London, Edinburgh, Manchester, Birmingham, Liverpool, Glasgow and Leeds, taking the app's coverage far beyond its ride-hailing rival.

Unlike Uber, Gett only uses licensed black cabs. The app still offers Uber-style conveniences though, such as in-app payments and the ability to track your taxi's position. But it also goes a step further with the option to order cabs up to two weeks in advance. To compete with Uber, Gett is banking on two outcomes; that customers will be impressed with its quality of service, and that traditional taxi drivers will flock to its cause. Of course, it's not the only company offering seamless taxi bookings -- there's also Hailo, Kabbee and experimental services like Maaxi. However, none of them can match Gett's national coverage at the moment. In this crucial period where Brits are still discovering, adopting and switching ride-hailing apps, this could help the company to outmuscle Uber.

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