Latest in Carrier

Image credit:

Sprint turns to a British retailer to reverse its US fortunes

Matt Brian, @m4tt
July 2, 2015
Share
Tweet
Share

Sponsored Links

It's been almost a year since UK retailers Dixons and Carphone Warehouse tied the knot. Life as a combined entity, known as Dixons Carphone, is off to a good start: profits are up and the company made efforts to expand its presence, including the launch of its own mobile network. Not content with growth in its existing UK and European markets, the company announced today that it's setting its sights on a bigger prize: the US. In a partnership with Sprint, America's third-largest mobile carrier, Dixons Carphone's Connected World Services (CWS) division will initially launch up to 20 Sprint-branded retail stores, lending its "home retail expertise and proprietary knowledge" to help the operator sell people more plans and devices.

If the stores are successful, both companies will commit to a 50-50 joint-venture and open 500 additional stores. Dixons Carphone says it has set aside $32 million to help fund their development, allowing it to establish a significant footprint in the US. That said, the company is no stranger to new markets: it already operates under the Currys, PC World and Carphone Warehouse brands in the UK; Elkjøp in Norway and other Nordic countries and Kotsovolos in Greece. That makes it one of Europe's biggest mobile retailers, but it will have its work cut out to make a dent in AT&T and Verizon large customer bases and see off the challenge from John Legere's T-Mobile.

[Image credit: Bloomberg via Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Here's everything Amazon announced at its big hardware event

Here's everything Amazon announced at its big hardware event

View
The best wireless workout headphones

The best wireless workout headphones

View
How 'Microsoft Flight Simulator' became a 'living game' with Azure AI

How 'Microsoft Flight Simulator' became a 'living game' with Azure AI

View
Lucid Air EV runs the quarter-mile in just 9.245 seconds

Lucid Air EV runs the quarter-mile in just 9.245 seconds

View
iOS doesn’t need to be more like Android, it just needs more Google

iOS doesn’t need to be more like Android, it just needs more Google

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr