With its live Champions League and Europa League TV rights, BT has proven to be a worthy sports broadcasting rival to Sky. The latter is now playing defence with renewed La Liga rights and a new deal with The Sun for mobile goal highlights. Sky TV customers with a Sky Sports subscription will get free access to Sun Goals, a mobile app that shows every back-of-the-net moment from the Premier League, Champions League, Europa League, FA Cup and Scottish Premiership. Of course, it's not quite the same as watching the full match on your telly, but the app should be a nice extra for sports fans nonetheless.
The deal is likely a stop-gap measure while Sky prepares a similar service of its own. Starting next season, the broadcaster will have the rights to highlight clips from every Premier League fixture -- including the matches it's unable to air. Although it doesn't have European football just yet, it's a solid base to build from. Sky has also agreed to share those clips with the "Murdoch empire" newspapers -- The Sun, The Times and The Sunday Times -- which could be the reason why the Sun Goals partnership has come about.
Sky's marketing will be focused on Sun Goals, but we're told the promotion actually covers the entirety of The Sun's "Sun+" subscription service. Presumably this means you'll get full access to the paper's site and apps, including The Sun mobile app. None of this balances out the loss of the Champions League, but -- something is better than nothing, right?
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