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FDA demands Kim Kardashian remove Instagram pill ad

Andrew Tarantola, @terrortola
August 13, 2015
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The FDA sent Kim Kardashian a warning letter last week, demanding that she remove an Instagram post in which she endorsed a bottle of Diclegis morning sickness pills but failed to mention any of the potential side effects associated with the product. Kardashian is a paid promoter of the product, which is made by Duchesnay USA. Her post "misleadingly fails to provide material information about the consequences that may result from the use of the drug and suggests that it is safer than has been demonstrated," according to the FDA.

While most of the effects that she failed to mention are relatively benign -- such as drowsiness and interactions with alcohol or "excitement, irritability and sedation" in infants who breast feed from women taking the drug -- one neglected fact is actually quite important: it's never been tested for use with hyperemesis gravidarum, the most severe form of morning sickness. Faced with "FDA regulatory action, including seizure or injunction, without further notice," Kardashian has since deleted the post, though not before it gained 434,000 likes.

[Image Credit: GC Images]

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