Tumblr has launched its own clothing endeavor, featuring shirts, sweaters, dresses, accessories and other items adorned with patterns created by popular Tumblr artists. The clothing line is a celebration of Tumblr's 10th season participating in New York Fashion Week, and all items will go on sale through PAOM starting September 14th. The first pieces feature prints from community members Brian Vu, Andrew B. Myers, John Karel, John McLaughlin, Lauren Pelc-McArthur, Luca Mainini, Monica Ramos and others, and they're priced from $30 to $250.
Tumblr will also sell the clothes in a pop-up shop at 339 West 38th Street in New York from September 11th to 13th.
Tumblr Fashion Evangelist Valentine Uhovski told the New York Times, "We wanted every look to feel like a Tumblr post. When you enter the pop-up shop, you'll feel like you're inside of a Tumblr dashboard."
There's no word on the existence of Tumblr GIFt cards for its clothing line.