Target takes on Amazon with same-day grocery delivery of its own

Amazon may already offer grocery delivery, but Target is looking to take on the online retailer when it comes to same-day drop-offs. To power its grocery delivery effort, Target is teaming up with San Francisco-based startup Instacart, a company what already works with Costco, Whole Foods and others. Unlike AmazonFresh that requires a $299 annual fee, Instacart's pricing starts at $4 per order and varies depending on size. Google's food delivery service, Google Express, is also set to begin testing a grocery option in two US cities this year, so the options for shopping from the couch could continue to grow. Right now, the service will only be available in Target's home city of Minneapolis and there's no word on when, or if, it'll expand to other areas.

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