Currys PC World trials collections from Carphone Warehouse stores

Following their £3.8 billion merger, Dixons and Carphone Warehouse have set about expanding their collective retail presence by incorporating phone shops inside bigger Currys and PC World stores. It's a tactic that has worked well, so well in fact that the two companies are now set to make better use of Carphone's independent outlets. In a bid to compete with rivals like Argos, Currys and PC World have begun trialling collection points at the phone seller's stores. Right now, the trial is limited to smaller appliances and is available in 22 Carphone Warehouse locations across London, Hertfordshire and Canterbury.

With Amazon ramping up its one- and two-hour deliveries in select cities and Argos now offering same-day shipments across the whole of the UK, Dixons Carphone needs to find out whether customers will take up its offer of extra convenience. Its brands already offer click and collect on thousands of products, but getting them in the hands of online customers remains the biggest challenge.

Customers included in the trial can order by 5pm and collect their goods from a Carphone Warehouse store 24 hours later. It'll run for 16 weeks, encompassing the festive period, allowing the company to assess whether it's worth converting an additional 410 (out of 700) Carphone stores into Currys PC World pickup points.