Uber launches in Edinburgh, its second Scottish city

Scotland, get ready for your second dose of Uber love. The company is launching UberX, its cheapest service, in Edinburgh this afternoon following a successful roll-out in Glasgow last month. Once you've downloaded the app and set up an account, you should be able to request a car starting from 4pm. It's promising rates that'll make it cheaper than alternative modes of transport — a journey from Edinburgh Airport to the Balmoral Hotel, for instance, should cost £16, while Edinburgh Castle to Royal Yacht Britannia should set you back £8.25. While the demand for such a service is never guaranteed, Uber does have some data to go on; in the last six months, more than 65,000 people have opened the app inside the city. Given the service was never live, that's a pretty good indicator for pent-up demand.

[Image Credit: Getty Images for National Geogra]