Naturally, cable and internet service providers aren't going to be thrilled. Just last week, a lawyer for the National Cable & Telecommunications Association urged the commission not to fiddle with the standard broadband requirements because outspoken proponents for the change (in this case, Netflix and Public Knowledge) are overestimating what makes sense to provide to consumers. If this increase is all it takes to get those companies riled up, they're probably none too pleased with some commissioners' blue sky thinking. After all, FCC Commissioner Jessica Rosenworcel stated today that she thinks the broadband threshold "frankly, should be 100 Mbps" -- a move that would finally put the United States in line with the speedy connections available in countries like South Korea. According to the 2014 State of the Internet report issued by Akamai, Korea tops the global charts with an average download speed of 23.6Mbps (which worked out to about six times the world average).
Here's the thing to remember about the FCC: It doesn't have the power to ring up Comcast, Verizon, Time Warner and all of their money-grubbing ilk to say "make your internet faster or else!" All it did was change what counts as "broadband" internet -- from here on out, it's up to service providers to change how they play the game. Of course, that's not to say that the FCC lacks the authority to prod some of those more reticent players into action; CNBC points out that the commission could use these updated rules to help decide how it grants and divvies up subsidies to internet service providers that are meant to spur broadband expansion.