Latest in Analytics

Image credit:

Pandora buys analytics company to get more out of your streaming data

Billy Steele
05.19.15
1 Shares
Share
Tweet
Share
Save

Sponsored Links

In order to serve up its song suggestions, Pandora collects listener data based on those thumbs up and thumbs down votes you tap in. The music streaming option announced today that it acquired Next Big Sound: an analytics company that will help turn that data into valuable marketing (read: ad) fuel. Next Big Sound offers the tools to properly break all of that user info down -- especially in regards to social media chatter -- for artists, labels and others. You may not have heard of Next Big Sound, but you may have seen its work: the company provides the stats for Billboard's charts, including the Social 50. Pandora already had its own tools for artists to examine user data, and now it joins the likes of Spotify and Apple by bringing in outside help to make its stockpile of info more useful. If you'll recall, Spotify swiped Echo Nest last year, a company that uses music analysis to power radio options for Rdio and others -- similar to Pandora's Music Genome Project.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
Google Assistant gets new voice options in nine more languages

Google Assistant gets new voice options in nine more languages

View
HP's new ultrawide monitor can show two device's screens at once

HP's new ultrawide monitor can show two device's screens at once

View
HP Elite Dragonfly hands-on: A really light business notebook

HP Elite Dragonfly hands-on: A really light business notebook

View
Chinese retailers abruptly stop selling Juul e-cigarettes

Chinese retailers abruptly stop selling Juul e-cigarettes

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr