4K is the way of the future, but until now, the selection of ultra-high-def content has been limited. Enter DirecTV. In an announcement made at New York's TranSPORT conference, the company noted that it will start broadcasting live 4K content in early 2016. The firm stated that it already has the technology in place and wants to start streaming UHD shows before its competitors. However, DirecTV wants to make sure that it has an impressive arsenal of broadcasts ready before launch, as "content is king," (that's a direct quote). Services like Roku and TiVo have both released 4K-capable set-top boxes but don't have a lot of UHD content to offer, which makes the technology somewhat moot.