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Amazon's first Super Bowl commercial is for Echo

'Alexa, is Tom Brady playing?'
Edgar Alvarez, @abcdedgar
January 27, 2016
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Tech companies are ready to make the most from one of the biggest sporting events in the world, the Super Bowl. That includes Amazon, which will air its first-ever Big Game commercial during the 50th edition of the NFL's main event. The ad's teaser focuses on the Echo speaker and Alexa, the retailer's virtual assistant, and stars Alec Baldwin alongside football legend Dan Marino. You can see Baldwin ask Alexa things like "what's a snack stadium," in preparation for his Super Bowl party.

Of course, as has been the tradition for decades, you can expect to see many more hyped commercials on Super Bowl Sunday (February 7th), so keep an eye out for any major surprises. SB 50 will host the Carolina Panthers and Denver Broncos at Levi's Stadium in Santa Clara, California, each team led by two top-tier quarterbacks -- Cam Newton and Peyton Manning, respectively. You won't want to miss it, commercials aside.

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