It was a great night for Rob Gronkowski and the New England Patriots, but it wasn't so good for our friend Russell Wilson of the Seattle Seahawks. It also was a great night for brands trying to hold your attention for seconds with ads to get you talking on Twitter. From the usual highbrow suspects selling soda and beer, to toe fungus medication and superglue, here's our take on the most-talked about spots from last night's big game.
Budweiser does a good job at tugging our collective heartstrings regularly and did it again this year with an adorable spot featuring a puppy who gets lost, and finds his way home thanks to the famous Clydesdales. Later on in the game, though, craft beer enthusiasts weren't happy with this jab.
What does it mean to run #LikeAGirl? "It means run as fast as you can," says the girl at the end of this ad by feminine products brand Always. The spot questions the common insult about doing something "like a girl", reminding us that girls (and boys) can do amazing things.
The internet is sometimes filled with hate and trolls, and it'd be a better world if we all were much nicer to each other -- point taken. However, pouring soda accidentally on a server isn't going to do much other than severely irritate an IT manager.
This year we saw freemium apps getting airtime for the first time ever during the big game, one with model Kate Upton for Game of War and this hilarious spot by Supercell promoting Clash of Clans. Here, Liam Neeson plots his revenge on a mortal enemy, "bigbuffetboy85."
Esurance #Sorta - with Lindsay Lohan and 'Walter White'
Lindsay Lohan driving a car is what Breaking Bad's lead character is to working in a pharmacy. These ads try to get drivers to realize some insurance providers might charge based on similarities in demographics, versus letting people pay what's right for them individually. Also, who trusted Lindsay to drive a car around children, even if on a closed set?
A little known segment on the 'Today' show in 1994 illustrated Bryant Gumbel's lack of knowledge with the Internet and tried to talk it through with her then co-anchor (now Yahoo Global News Anchor) Katie Couric. Fast forward to 2015, it might be hard to understand how BMW's all-electric (and self-parking) i3 works, but the duo did their best to understand it.
Kim wants us to take advantage of T-Mobile's new Data Stash program (the one where you get to rollover your unused data from month to month). Not so we can have access to our email, but more so that we're not deprived of her
belfies selfies. Like the several she sent me via T-Mobile's Twitter account.
Narrated by Common, Microsoft tells the story of Braylon, a boy born without the tibia and fibula bones in his legs, now replaced by prosthesis. Microsoft technology helps him thrive and live an active life.
Nationwide - 'Make Safe Happen' and 'Invisible Mindy'
This ad illustrated a boy's thrilling life had he not died in an accident. Sure, we all want to keep our kids safe from harm, but this ad upset more people than it inspired with its raw tone. One commenter on YouTube noted the ad was a "gut punch" to anyone who suffered a loss. It was the second ad Nationwide aired, noting its first was a more humorous one featuring an "invisible" Mindy Kaling.
There were a lot of "Dad" commercials during the game which folks noticed on Twitter en masse. To the tune of Harry Chapin's 'Cats In the Cradle,' this focuses on a race car driver who's son was growing up with him often away at his job, but at the end realizes he's missing a lot of his upbringing. While some argue the song is more about a bad dad, the commercial is trying to focus on a distant father, who in this case might be able to make up for some lost time with a new car. So everything's okay. Right, Nissan?