The challenge of bringing virtual reality to the masses isn't so much recording it as putting it in front of people's eyeballs. How do you plunk VR into an app without resorting to exotic code? Google can help. It's launching a VR View tool that makes it relatively easy to embed VR photos and videos in apps and websites. In software, it's just a few lines of programming with the Cardboard developer kit (which now supports iOS, we'd add). On the web, you only need embedding code like the sort you use for 2D clips.